Heineken's Choice: Synthesia - A Must-Have for Online Marketing, The World's Best AI Generator Experience, Part 3

Hello, we’re talking about a global beer company, Heineken, and the AI tool they used for online marketing. Frank C. Van der Grijspaarde, the Global TPM Manager for CS&L and Planning at Heineken, didn’t hold back in his praise for Synthesia. Frank, who was tasked with digitizing Heineken’s traditional reliance on PowerPoint, referred to the old approach as “poison point” and described the transformation after encountering Synthesia.

“Synthesia made everything that was impossible, possible,” he said, indicating the tremendous efficiency gains from moving away from PowerPoint to Synthesia, which supports multiple languages and avatars.

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“Without hesitation, just go for it,” was his advice regarding choosing Synthesia.

Synthesia AI leverages artificial intelligence to allow users to create video content from text input. This platform enables the creation of professional-level videos using AI-generated avatars in a variety of languages and voices, without the need for users to be on camera. Synthesia AI offers the following advantages in marketing:

Quick and easy video creation: Videos of studio quality can be made in minutes from text input, allowing marketing teams to quickly turn ideas into video content and launch campaigns swiftly.

Frank, as mentioned above, found the tool incredibly user-friendly, stating he learned to use it without any manual.

Support for multiple languages and avatars: With over 130 languages and 160+ AI avatars, Synthesia can provide tailored content for a global audience, enhancing communication and engagement in the global market.
Cost and time savings: Compared to traditional video production processes, Synthesia can significantly save both time and money. For instance, Xerox managed to cut their video and voiceover costs by more than 50% using Synthesia.
Personalization and customization: Videos can be customized to fit a brand’s identity with specific backgrounds, colors, and logos. In corporate plans, it’s possible to personalize AI avatars further by adjusting clothing, adding logos, and applying brand colors, tailoring content to specific target audiences, which can enhance engagement and improve conversion rates.
Rapid production and iteration: With AI tools, video content can be quickly produced and easily modified as needed, allowing for swift marketing campaign launches and flexible responses to market changes.
Integration and accessibility: Synthesia can easily integrate with existing Learning Management Systems (LMS) and automatically generate captions, improving accessibility.
Data security and ethical use: Synthesia ensures data handling practices, systems, and processes are independently audited and certified, complying with SOC 2 and GDPR. It also prioritizes the secure, safe, and ethical use of AI in product development.

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These features can help marketing teams engage customers more effectively, enhance brand awareness, and strengthen overall marketing strategies through efficient and cost-effective means.

Now, why not take the opportunity to test Synthesia for free and explore creating your customized avatar and translating content into multiple languages for marketing purposes?

As AI tools increasingly become part of our daily lives, providing convenience and innovation, they become familiar and integral to our routine, potentially aiding in work and business planning.

Wishing you a pleasant day ahead.

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